Home » Music News » Gene Simmons Attempts to Trademark Rock Horns Symbol – Bad Idea?

Gene Simmons Attempts to Trademark Rock Horns Symbol – Bad Idea?

There’s a lot of imagery associated with KISS. Obviously, the crazy makeup is one of the first things to come to mind. But there’s a second thing–a gesture–that also goes hand in hand with the rock and roll world. Now, KISS frontman Gene Simmons is attempting to trademark that gesture.

KISS Gene Simmons Trademark BandRumors.com

Gene Simmons in full KISS regalia.

The symbol in question is the infamous “rock horns.” It’s the sign language gesture for “I love you,” which is made by tucking in the middle and ring fingers on either hand and raising the rest of the fingers. Rock and roll fans everywhere have been using this gesture to say “rock on” for decades now.

However, Gene Simmons argues he’s the one who used it first. He says that he used the symbol commercially in 1974 in the midst of the KISS “Hotter Than Hell” tour.

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