Home » Music News » Hiddleswift Hate: Tom Hiddleston Booted from Armani Underwear Campaign Thanks to Taylor Swift

Hiddleswift Hate: Tom Hiddleston Booted from Armani Underwear Campaign Thanks to Taylor Swift

The debate rages on about whether or not Hiddleswift (that is, Tom Hiddleston and Taylor Swift) are actually a real couple or just a weird PR stunt. Some have pointed out that Hiddleston’s career is only going to get better with the pop star on his arm, but there have been some major drawbacks as well.

The British actor just missed out on an Armani underwear campaign thanks to his new girlfriend. Who can forget that her former boyfriend Calvin Harris was king of the campaign not that long ago?

Tom Hiddleston Taylor Swift Hiddleswift Calvin Harris BandRumors.com

Calvin Harris’ campaign was *ahem* pretty memorable.

Evidently the fashion label thought it would be too weird to have one of Swift’s boyfriends following the other as their leading man, so opted to cut Hiddleston from the ranks.

“Tom was on the shortlist as they examined who could take over from Calvin,” a source said. “Obviously with Tom now being Taylor’s other half and the Calvin past deal, it would generate huge media coverage and headlines.”

But media coverage isn’t the only thing Armani is after. They need to think about their brand image as a whole when they select the new gent.

“Armani would hate to be seen as getting PR for their brand by riding on Taylor Swift’s coat tails, so Tom will not get the job,” the source added.

Tom Hiddleston Taylor Swift Hiddleswift BandRumors.com

Hiddleston missed out on this job, but it’s not stopping him from showing off his underoos.

Evidently, the Avengers villain may not have been their first choice anyway. The demographic Armani is targeting is a bit below his age range.

Related: How to Avoid Getting ‘Taylor Swifted’ – A Calvin Harris 4-Step Survival Guide

“While Tom is without doubt one of the sexiest actors of his generation, he may not be the right fit at this time,” said the source. “The brand is looking at attracting 30-somethings and under, so Tom may be a little too old.”

No sugarcoating anything with Armani. Hopefully Tom Hiddleston doesn’t lose out on any other opportunities thanks to Taylor Swift’s considerable list of ex-boyfriends.

BandRumors Staff

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