In a world dominated by Pop, Hip-Hop and EDM, it’s refreshing (considering how incredibly rate it is) to see an alternative act debut at #1 on The Billboard 200, which is exactly what Imagine Dragons did earlier this month with the release of their album “Smoke + Mirrors.”
Even more surprising is that the Provo, Utah band’s first album, “It’s Time,” has been on the Billboard charts for an unheard of (at least for Alternative acts) 129 weeks – nearly three years!
According to Billboard, Imagine Dragons earned its first No. 1 album on the Billboard 200 chart, as the rock band’s Smoke + Mirrors debuts in the top slot.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
Smoke + Mirros Album Trailer
That 172,000 sum is easily the group’s biggest sales week yet, more than doubling their previous best — 83,000 — registered when their first full-length album, Night Visions, debuted and peaked at No. 2 in its first frame.
So far, Night Visions has sold 2.5 million copies to date, and has never left the Billboard 200 chart since its debut 129 weeks ago. (It’s only spent two weeks outside of the top 100, too.)
Night Visions spawned three top 20 singles on the Billboard Hot 100 chart: “It’s Time” (peaking at No. 15), “Radioactive” (No. 3) and “Demons” (No. 6). Of those, “Radioactive” also hit No. 1 on the Alternative Songs airplay chart (spending 13 weeks atop the list).
The band’s new album was led by the single “I Bet My Life,” which reached No. 3 on the Alternative tally.
Smoke + Mirrors is the lone debut in the top 10 of the Billboard 200, as the next highest new entry is found at No. 14, where Aaron Watson’s Underdog starts with 28,000 units.
Last week’s No. 1, Drake’s surprise release If You’re Reading This It’s Too Late, falls to No. 2 with 187,000 units (down 65 percent). It has sold 624,000 copies since its release (equating to a little more than 10 days on sale).
Meanwhile, the Fifty Shades of Grey soundtrack also falls one rung to No. 3 in its second week on the chart, moving 165,000 units (down 36 percent).