Apparently, Tidal owes Kanye’s team money for marketing efforts, video production, and subscriber bonuses for The Life of Pablo. Thanks to West’s most recent album, Tidal had a 1.5 million subscriber increase. West’s attorney’s have been demanding payment, and if they don’t comply, Kanye wants out of his exclusivity deal.
Entertainment professionals like James Sammataro of Stroock & Stroock & Lavan have been weighing in. “Tidal’s willingness to spar with an artist purportedly responsible for attracting 1.5 million new subscribers is perplexing,” Sammataro said. “Given all of the negativity surrounding Tidal from accusations of inflated subscriber numbers, a turnstile of CEOs, and recent dismay with 4:44‘s release strategy…a lawsuit over $3 million debt does not seem to be worth the fight.”
So that begs the question: what the heck is really going on with Tidal?