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Just after Kanye West’s album The Life of Pablo vanished from Spotify, it hit a major success. It just became the first album to go platinum with streams alone.
It’s been out for over a year, but The Life of Pablo hasn’t slowed down at all. So far, fans have streamed it over 3 billion times across the world. In the United States, it just landed its 1.5 billionth stream. Doing the math, that means it now has hit certified platinum status.
Yay, me!
Unlike Chance the Rapper, though, who didn’t offer his album Coloring Book for sale at all, The Life of Pablo was available for purchase. However, the downloads only made up 0.7% of its first-week units. In other words, it went platinum without needed the extra boost from sales.
Since The Life of Pablo isn’t up on Spotify right now, you can purchase it from Kanye’s website.
