Yankovic pulled off the most original and ambitious marketing plan of the year, teaching old guard rockers like Tom Petty how music promotion is done on the web. Mandatory Fun premiered eight music videos in eight days on eight different media platforms.
Among them were some the best parodies he’s released in his decades-long career. Standouts include “Word Crimes,” a hilarious send-up of Robin Thicke’s “Blurred Lines” along with “Foil” a brilliant parody of Lorde’s “Royals” and “Tacky” a cameo-packed video (Modern Family’s Eric Stonestreet, Margaret Cho, Jack Black) that takes aim at Pharrell Williams “Happy.”
“Word Crimes” (Parody of “Blurred Lines”)