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Taylor Swift’s ‘1989’ Dominates First Week Digital Album Sales

Taylor Swift 1989 #1

Taylor Swift 1989 #1

The day has finally come – Taylor Swift releases her new pop album, “1989.”

The promotional campaign for 1989 mirrors that of the mid term elections – no expense has been sparred as Swift tries to convince us that she’s a “Pop” act (like we didn’t already know) but her urgency feels a bit like Katy Perry envy or Lady Gaga envy of the 1980s evny.

Simply put, like social media, where everyone generally follows the heard and will stop at nothing to not offend, Swift got it in her head that she wanted to be in the club and be one of The Girls.

But unlike, Dr. Luke’s chick hit factory, Swift actually has the talent to write her own songs and she’s clearly demonstrated that she can do just about anything she puts her mind to. Love her or hate her, Swift has done something truly remarkable: the release of “1989” will be the biggest selling album of 2014 by a wide margin.

According to a Billboard it’s estimated that “1989” may sell over 900,000 copies in the week ending November 2nd. That would give Swift the largest sales week of any album since March of 2013 when Justin Timberlake’s The 20/20 Experience sold 968,000 in it’s first week.

Despite Swift’s identy crisis, she is at the top of her game. Swift’s last album, 2012’s Red, sold 1.2 million copies in its first week and cemented her superstar status and, if Red was any indication, following Swift’s ubiquitous presence at award shows and year-end best of lists, then “1989” is sure to deliver more of the same.

The single, “Shake It Off” has been dominating the Spotify US charts with nearly 500,000 streams. Not a bad head start in advance of the full length album.

“Shake It Off”


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