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Watch: Jennifer Lopez & Iggy Azalea’s “Booty”

Fads come and go, but Jennifer Lopez‘ derriere is timeless. Her music career has been hit-or-miss for several years now, but the Vevo success of her music video for “Booty” featuring Iggy Azalea proves that her most famous asset will always be a hit. At 30 million views, the cheeky video is seemingly unstoppable, and has certainly been quite the money maker for the two divas.

“Booty” comes at an opportune time: big buns are back in a massive way. Not since “Baby Got Back” has bottom worship been so in vogue. Whether it’s Beyonc√© boasting “can’t keep your eyes off my fatty” or Meghan Trainor proudly telling us she can “shake it, shake it,” roomy rears are running rampant on radio.

Unquestionably, the Queen of the Keister is Nicki Minaj, whose “Anaconda” is an ass anthem like no other. Borrowing heavily from Sir Mix a Lot’s “Baby Got Back,” the song promotes body positivity through themes of cocaine, skinny shaming, and dangerous sex acts. What a role model.

In any case, big butts mean big business these days. It seems the secret to pop success is to get out there and shake what your mama gave you. You may not be J-Lo, but at least you can wiggle, wiggle, wiggle.


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